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Michael Lasky
I-Volution, Inc
9420 Reseda Boulevard, Suite 510, Northridge, CA
91324
818-718-1104
www.bachelorpartyfun.com
FOR IMMEDIATE RELEASE
Behavior of a Bachelor(ette) Before the Last
Night Out Reported by I-Volution, Inc
Tuesday February 12, 9:37 am ET
Tracking Bachelor and Bachelorette Party
Consumer Online Trends in 2008
LOS ANGELES, Feb. 12 /PRNewswire/ -- A new study
was conducted in the first quarter of 2008 by
the largest network of bachelor and bachelorette
party sites which tracks trends of men and women
who are planning bachelor(ette) parties.
I-Volution, Inc (www.ivolutioninc.com) which
owns websites www.bachelorettepartyfun.com and
www.bachelorpartyfun.com, the two largest and
longest running bachelor party and bachelorette
party sites in a network of pre-wedding party
websites, reports these findings from their 2007
year end statistics, including more than 4
million visitors during the year. According to
the study completed in the last quarter of 2007
involving data from 388,000 visitors on
www.bachelorettepartyfun.com, the top three
viewed sections include bachelorette game ideas,
male entertainment and bachelorette party
invitations. Furthermore, a similar study in the
last quarter of 2007 on www.bachelorpartyfun.com
which included 253,631 visitors uncovered the
top three online destinations as female
entertainment, location ideas and general
entertainment ideas (i.e., golf, bars, sporting
events).
Due to an increasing fear of an economic
recession, there has been an upward trend for
bachelor(ette) parties to plan more home parties
and be more economical, as compared to the
previous year's data. Michael Lasky, president
of I-Volution who speaks with a lot of bachelor
and bachelorette party planners states, "The
trend may be due to the increase in costs
associated with travel and less disposable
income." Lasky reports that he expects close to
5 million visitors to come to his network of
pre-wedding party websites during 2008.
What are the most common new parties? They
include attending musicals/plays, instructional
exotic / pole dancing lessons, an in-home exotic
male entertainer, spa day, or just a nice dinner
and drinks out for the bachelorette party. The
recent trends of bachelor party events include
bar hopping, in-home female dancers, golf
weekends, paintball and concert/sporting events.
Lasky states that his network of pre-wedding
party sites includes the largest online party
planning resources; nationwide limousine and
entertainment directories, theme ideas, as well
as the largest selection of bachelorette party
games to help make planning the bachelorette
party easier for the maid of honor and
bridesmaids. Other great areas on their site
include a free downloadable scavenger hunt game
with over 60 ideas and a free "Oath of Secrecy"
which can be printed out and used by the
bachelorettes.
Interesting data on Lasky's pre-wedding party
network includes the most popular destination
for bachelor(ette) parties is Las Vegas, with
35% of the traffic visiting the Vegas sections.
In addition, the most popular items sold on the
www.bachelorpartyfun.com and
www.bachelorettepartyfun.com sites include
veils, games, tableware and drinkware. Lasky
states, "I have created the bachelor(ette) party
websites as a portal for consumers to receive
nationwide information on planning their parties
as well as providing over 320 party items for
their bachelor and bachelorette parties,
creating a one stop shop." The websites
www.bachelorettepartyfun.com and
www.bachelorpartyfun.com statistically track
where visitors go on the sites to increase
information in areas that are most popular.
Overall the bachelor and bachelorette party
industry is substantially growing online in
conjunction with the volume of weddings, even
though the type of venues are ever changing.
With today's free information on the net, sites
like these make it less stressful and more fun
for bachelor party and bachelorette party
planners to be creative and resourceful.
About I-Volution, Inc
Located in Southern California, I-Volution, Inc
owns the largest pre- wedding party websites
www.bachelorpartyfun.com. I-Volution, Inc is
considered a top portal of the pre-wedding party
industry.
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